Global Director of Social Data

<div class="content-intro">Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. </div>Role: Global Director of Social Data   Location:  London   About the role:  We seek a highly accomplished social analytics leader who combines statistical rigour with social-native thinking. You've spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. You're as passionate about quantifying social impact on business as you are interpreting TikTok trends and internet subcultures. You're a strategic thinker who can translate complex data into compelling narratives for senior stakeholders. You're excited to build something – defining frameworks, selecting tech stacks, and establishing best practices that will scale globally. As an in-house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters.    <h3>What you will be doing: </h3> <ul> <li>Measurement Vision & Thought Leadership:</li> <li>Establish OLIVER/BrandTech Group's definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like. </li> <li>Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients. </li> <li>Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice. </li> <li>Champion the integration of AI and machine learning into analytics workflows - automating data processes, enhancing predictive modelling, enabling real-time trend detection, and unlocking creative performance insights at scale.</li> <li>Enterprise Measurement Infrastructure & Products:</li> <li>Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency. </li> <li>Own the social analytics tech stack-evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure. </li> <li>Develop standardised, scalable products that can be embedded across our global studios: </li> <li>Social listening solution that delivers cultural intelligence and brand health insights </li> <li>Social performance dashboarding product that provides consistent, actionable insights across all client accounts </li> <li>Build sophisticated measurement frameworks including social-specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion.</li> <li>Strategic Advisory & Collaboration:</li> <li>Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions. </li> <li>Guide clients through measurement maturity evolution-from basic reporting to predictive modelling-building roadmaps that advance their social analytics sophistication. </li> <li>Collaborate cross-functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation. </li> <li>Work closely with data experts and leaders across BrandTech Group agencies, while leading analytics talent within the OLIVER network.</li> <li>Team Leadership :